This paper examines the impact of Nike's advertisements on consumer behavior, focusing on emotional and informational responses using EEG to analyze brain activity. The study, which involved 50 participants, suggests that Nike's ads influence emotions and purchasing decisions, with further analysis needed for conclusive results. The manuscript is complete and awaiting publication.

In a workshop on sports website design and development, Mohammad Shafie Parsa and Dr. Ghafari taught students about current trends, tools, and techniques, including CMS platforms, SEO, and UX optimization. The goal was to equip students with practical skills for creating specialized sports websites and preparing them for the job market.

Collaborating with the university's psychology team on a study involving Neurofeedback (NFT) and Mindfulness Sport Performance Enhancement (MSPE) was a valuable experience, improving athletes' working and visuospatial memory. This research not only deepened my understanding of sports performance but also highlighted the potential of psychological techniques in both sports and marketing strategies.

I am a graduate in Sports Sciences and a Master's student in Sports Marketing and Communications at the University of Tehran, specializing in Sports Management, Neuromarketing, and Personal Branding for Sports Influencers. Currently, I manage a sports team, "SportInfluence," and work with influencers, sharing insights to drive innovation in sports and management.

As the top scorer in the Sports Management Master's entrance exam, I was invited to lead a workshop at the University of Tehran, where I shared insights on the field's career opportunities, exam strategies, and the importance of time management. The goal was to inspire students and guide them in their academic and professional growth in Sports Management.

I participated as an athlete in the National Sports Olympiad in 2022, 2023, and 2024, winning two gold and silver medals, which brought honor to both me and the University of Tehran. These experiences enhanced my teamwork, leadership, and management skills under pressure, while providing valuable lessons in perseverance and collaboration.

In my research on personal branding strategies for sports influencers on Instagram, I identified key factors that impact their success, focusing on audience attraction, content creation, and brand development. The findings provide actionable insights for influencers and sports marketing managers to strengthen personal brands and improve branding strategies in the digital space.